Ivision
Frames considered through shape, fit, and material
Business Context
Ivision is an Echo11-owned eyewear concept that turns a difficult product choice into a calm, visual buying experience. Editorial photography, optical and sun collections, and a guide to shape, fit, and everyday style create a considered path through the collection.
Problems to Solve
Make an unfamiliar eyewear choice feel considered rather than technical
Build a visual identity with enough character to carry a full collection
Balance image-led browsing with practical fit guidance
Create one experience for optical and sun frames
Execution Strategy
Defined a shape-first naming and navigation system for the collection
Developed an editorial image language rooted in material and proportion
Mapped a guided selection path around fit, shape, and use
Created shared collection patterns for optical and sun frames
Additional capabilities
- Frame Detail Pages
- Editorial Campaign Modules