Context
Business Context
Fluids is an Echo11-owned beverage concept built to show how a brand can enter a crowded category with one strong visual system and a campaign site that gives the product momentum.
01
Phase One
Problems to Solve
Find a recognisable territory for an imagined drink brand without visual noise
Make a single can feel like the centre of a larger campaign system
Balance product facts with a clear, energetic story
Give retail moments, launch events, and community activity one home
02
Phase Two
Execution Strategy
Created a visual identity using chrome, cyan, and deep blue
Developed a campaign structure that moves from product to activation
Planned dedicated space for ingredients, serving facts, and responsible messaging
Designed flexible modules for retail, event, and launch stories