Siyo Dhaago
Occasionwear with a sharper point of view
Business Context
Siyo Dhaago is an Echo11-owned fashion brand concept. The work pairs a concise identity with an editorial storefront designed to make every collection feel deliberate, not crowded.
Problems to Solve
Give a fictional fashion label a recognisable voice without relying on trends
Let collection photography lead while keeping product paths easy to follow
Build an editorial system that supports new drops without redesigning the site
Keep the experience considered across mobile and desktop
Execution Strategy
Created a minimal brand language grounded in proportion, contrast, and texture
Planned collection, lookbook, and product templates around visual pacing
Designed reusable campaign modules for seasonal storytelling
Defined responsive interaction rules that preserve the editorial feeling
Additional capabilities
- Size Guidance