FORGE
JOIN
Athlete training under a barbell in a dark performance gym
FORGE / PERFORMANCE CLUB ECHO11 STUDIO CONCEPT

FORGE YOUR LIMIT

JOIN FORGE EXPLORE TRAINING

01 / MANIFESTO

YOU DON'T FIND STRENGTH. YOU BUILD IT.

Raw material. Pressure. Repetition. Refinement. Stronger form.

CHAPTER 01 — WHY WE TRAIN

02 / FORGING

Strength athlete applying chalk with powder dispersing in dramatic gym rim lighting — RAW
RAW
Barbell flexing under calibrated heavy steel plates during a deadlift — LOAD
LOAD
Athlete driving through peak exertion on a heavy deadlift pull with chalk exploding off the platform — PRESSURE
PRESSURE
Muscular athlete standing poised with sculpted symmetry over loaded barbell — FORM
FORM

TRAINING BUILDS FORM.

03 / TRAINING

Four disciplines, one standard: coached work you can measure.

PROGRAM / 01STRENGTH STRENGTH Develop force, stability and structural strength. 45–60 MIN / INTENSITY 08 Chalked hands gripping a barbell PROGRAM / 02CONDITIONING CONDITIONING Build a repeatable engine: intervals, output, recovery. 30–45 MIN / INTENSITY 09 Athlete working on a rowing machine PROGRAM / 03MOBILITY MOBILITY Own your range so positions hold under load. 40 MIN / INTENSITY 04 Athlete performing a controlled Cossack squat mobility drill in dark gym PROGRAM / 04PERSONAL TRAINING PERSONAL TRAINING One coach, one plan, built around your numbers. 50 MIN / 1 : 1 Strength coach providing 1-on-1 technique guidance beside squat rack
01
Athlete setting up under a barbell in a rack

STRENGTH
FOUNDATION

60 MIN / ADVANCED

02
Athlete mid-effort with battle ropes

CONDITIONING
ENGINE

45 MIN / INTERMEDIATE

03
Athlete performing a deep Cossack squat mobility drill on gym floor

MOBILITY
CONTROL

40 MIN / ALL LEVELS

04 / FACILITY

05 SPREADS — SCROLL

The training floor with racks and platforms 04.1 / TRAINING FLOOR

TRAINING FLOOR

Racks, platforms, open floor — built around barbell work, not machines.

The recovery room with heat and quiet 04.2 / RECOVERY

RECOVERY

Designed around what happens after the work.

Conditioning zone with bikes and rowers 04.3 / CONDITIONING

CONDITIONING

Bikes, rowers, skiers — intervals measured in work, not noise.

Locker room in dark steel and timber 04.4 / LOCKER

LOCKER

Steel, timber, heat and quiet — the ten minutes either side of training.

Dedicated 1-on-1 coaching session with athlete in squat rack 04.5 / COACHING

COACHING

Small groups and real eyes on every rep.

05 / NUMBERS

MEASURED, NOT MARKETED

  • 14,000 SQ FT
  • 24 TRAINING STATIONS
  • 06 SPECIALIST COACHES

06 / COACHES

PHOTOGRAPHY FIRST

Coach Alex Morgan Coach Maya Riley Coach James Okafor Coach Arun Thapa Coach Noa Hazel
01/ 05 01 / STRENGTH

ALEX MORGAN

Strength & conditioning — barbell fundamentals and returns from injury.

07 / SCHEDULE

TRAINING TERMINAL

MON 06 OCT WEEK 41
TIME PROGRAM COACH STATUS
06:00 CONDITIONING JAMES 03 LEFT
07:30 STRENGTH MAYA OPEN
09:00 MOBILITY ARUN OPEN
17:30 STRENGTH JAMES FULL
19:00 CONDITIONING MAYA 02 LEFT

08 / MEMBERSHIP

Illustrative membership tiers. Prices and schedules are sample content; no memberships are sold.

01

FOUNDATION

$89/ MONTH

  • Open gym
  • Classes
  • Assessment
JOIN
02

PERFORMANCE

$139/ MONTH

  • Open gym
  • All classes
  • Monthly testing
  • 1 PT session
JOIN
03

UNLIMITED

$189/ MONTH

  • All classes
  • Priority booking
  • Recovery suite
  • Custom programming
JOIN

09 / JOURNAL

JOURNAL / 012

THE SCIENCE OF RECOVERY

Sleep, load, and the unglamorous work between sessions — why the rest is the training.

8 MIN READ PERFORMANCE / RECOVERY
JOURNAL PREVIEW
Athlete during a recovery session
JOURNAL / 012